Featured New Arrivals

If you know elk country, you know it’s never flat, never easy, and never quiet for long. Materials: 70% Cotton, 30% Polyester

Some of the best days begin with a steep climb. The reward isn't measured in miles or vertical feet, but in the places few people are willing to reach. Black: 100% CottonAthletic Heather: 90% Cotton, 10% Polyester

If you don't have any PTO in September....call in sick.  Charcoal Heather: 52% Cotton, 48% PolyesterTan: 100% Cotton

Flyways aren’t just routes in the sky. They’re connected systems of habitat stretching across continents. From breeding grounds in the north to wintering marshes in the south, every stop matters in keeping the migration moving year after year. Learn more about North America’s flyways.  Heather Brown: 52% Cotton, 48% PolyesterBlack:...

Out here, comfort is earned. A wall tent tucked into high country timber becomes home base for long hunts, cold mornings, and the moments in between. Heather Tan: 52% Cotton, 48% PolyesterNavy: 100% Cotton

If you know elk country, you know it’s never flat, never easy, and never quiet for long. Black Heather: 90% Cotton, 10% PolyesterNavy: 100% Cotton

The Camo for Conservation collection represents First Lite's commitment to protecting the habitat, wildlife, and access that make our way of life possible. Through C4C, 1% of all First Lite camo sales directly supports our conservation partners doing the work on the ground. Materials: 52% Cotton, 48% Polyester

The Camo for Conservation collection represents First Lite's commitment to protecting the habitat, wildlife, and access that make our way of life possible. Through C4C, 1% of all First Lite camo sales directly supports our conservation partners doing the work on the ground. Materials: 70% Cotton, 30% Polyester